Dominic Dreu

Hi! I'm Dom 👋

I'm a karaoke fanatic guy who likes to explain things through videos.

Of course I'm an IT corporate trainer and video editor as well, but I've always dreamed of combining video editing and training into one awesome job!

I've been a corporate trainer for 16 years, and I specialize working with companies to help their customers use their products or services on a daily basis with videos.

Why onboarding videos?

If you have Software as a Service (SaaS) business, your customers' success is the # 1 priority.

But what does it take to make them successful by using your products?

As a SaaS provider, is your team struggling to convert more trial users to loyal paying customers?

Are the customers lining up for cancellation, instead of subscription?
Do you have user accounts abandoned weeks after trial period?
Did you know that these problems start from customer onboarding experience?

If you answered yes, you need to review your Customer Onboarding Strategy.

The perceived value of your SaaS products can decline in less than an hour upon customers' sign up.

What's the secret of great customer onboarding?

I'll show you how to do it (i.e. product tour)
Let's do it together (i.e. use case demo)
Show me how you do it (i.e. gamification)

Out of these three, use case demo is the key to increase adoption.

And what's the best way to show how it's done? If you answered videos, you got it right.

How to make great onboarding videos?

Option 1:

Learn from your customers 👎

Learn from the ~~complaints~~ lessons from ~~refunding~~ customers.

Assuming you're willing to learn at the expense of your unhappy customers.

Option 2:

Let the me do the heavy lifting 🏋️

What makes me a good fit?

🔥 Trained 5000+ Employees (and counting) on using B2B & B2C processes and products.

My super power is to read the learners' mind, and help them shorten the learning curve.

🔥 We will use my 16 + years of Training and Instructional Design experience.

I've worn the hats of Trainer, Instructional Designer, Video Producer & Digital Marketer. All to improve customer adoption.

🔥 I will influence your SaaS customers to use your SaaS products on a daily basis, by practicing what I preach.

Everything you see here is from my collection of SaaS products

How can I help you?

I will help with your target revenue, (MRR/ARR) and reduce churn rate, using the Plan Do Check Act (PDCA) framework.

PDCA (Plan, Do, Check, Act) is a simple but proven problem solving technique also known as Deming Cycle.

I use this to create videos for best Customer Onboarding experience:

🔥 Plan: Audit and test your onboarding experience from a trial user's viewpoint.

🔥 Do: Create customer onboarding videos from customers' use cases

🔥 Check: Measure and track results (i.e. what's working/not working)

🔥 Act: Share insights for continuous improvement

My Visual Storytelling Workflow:

Research & Training Needs Analysis 🕵️‍♂️
Ideation and Video Scripting 💡
Video Pre and Post Production work 🎬
Publishing and Analytics 📊

Where's your sample work?

I'd be asking the same thing if I were you.

How to make videos for customers using Powerpoint?

How to view multiple time zones in Outlook?

Talking Head - Woman

Short video ad for English as a Second Language (ESL) Teaching Gig

Fun Karaoke Guy - with a dash of product demo

A fun communication video sent to SaaS community to increase process adoption.

Quick How to guide

For those who prefer straight to the point, step by step navigation guide.

What my customers are saying:

Results:

Target user adoption rate achieved.
Consistent excellent month on month Net Promoter Score (56 and above)

Sounds good, right? But what's the catch?

The catch is that I only work with two clients at a time, at any given project timeline.

This is to ensure that you get the focus and results you deserve.